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Direct Mail is making a comeback!

Updated: Feb 3, 2018

This piece is a great case study of how lateral thinking can reap fantastic rewards. $160m ROI to be precise! Our brief, quite simple really: directly target CEO's of the top 500 cash rich companies in the country, make sure the CEO received it personally! Touch of calligraphy and nice packaging did the trick! And something orange of course :)

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